Our mission is to bring families home with a process that feels human, clear, and calm. After a wildfire, people need fewer hoops and more straight answers. They should never have to guess what happens next or whether the budget fits the policy.
We start with an insurer-ready scope written in plain language so you see what is covered and what is optional. Then we run factory build and site work in parallel so work does not sit waiting. The result is less friction, fewer stalls, and a path you can follow without second guessing.
Co-Founder
Lost homes in the Palisades. Created Homefront LA to not only solve for how homeowners can rebuild up to 110% within their insurance payout, but offer them a financial take on what makes the most sense for them, which may not include rebuilding (or at least rebuilding to stay).
Chief Operating Officer
A native Angeleno with 15 years of experience in Real Estate. COO of Homefront LA. Licensed real estate broker and licensed contractor. Max will be your primary point of contact throughout the process.